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Kelly Reicheneker is an experienced area manager with a significant tenure at Whataburger, holding various roles since 1991. Currently serving as Area Manager since April 2020, Kelly has demonstrated a commitment to enhancing unit morale, achieving a Gross Operating Profit improvement of 8.75%, and significantly increasing customer satisfaction metrics. Previous roles include General Manager and Senior Area Manager, where Kelly successfully led teams of over 350 family members, decreased turnover rates, and developed comprehensive training programs for management. Kelly’s extensive experience encompasses planning franchise acquisitions, executing financial targets, and fostering strong relationships with franchisee owners to drive operational success and financial performance across multiple locations.