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Denise Irving is a digital transformation specialist currently serving as Team Leader ICT Projects and Team Leader - ICT Business Engagement at Whangarei District Council since February 2022. Previously, Denise held the position of Digital Services Project Manager and Digital Services Project Coordinator at Kaipara District Council, focusing on leading transformational digital projects and managing product backlogs. Denise's earlier experience includes roles as Digital Producer and Group Online Traffic Manager at Bauer Media Group, where responsibilities included campaign strategies and online advertising management. Additionally, Denise has worked as an Online Campaign Manager at NZME. and The Internet Bureau, as well as in client services at 1st Byte Print Ltd and compliance at HSBC.