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Abel Sim has extensive experience in brand strategy and marketing. Abel most recently served as the Head of Brand Strategy at WGI, a global education company. Prior to that, they held the role of Brand Experience Strategy Lead at Accenture Song, where they collaborated with a cross-functional team to deliver integrated marketing solutions and experiences. Abel also worked as a Business and Strategy Lead at Societal Pte Ltd, managing the strategic management of clients and creative work for various brands. Abel served as the Pitch Strategy Lead at MediaMonks, leading the strategy for a regional account under Coca-Cola. Before that, Abel was the Chief Strategy Officer at Havas, where they led a team responsible for crafting marketing strategies and winning new accounts. Abel also held strategy roles at gyro, BH Industries, and Mobiento - a Deloitte business, focusing on digital and mobile marketing strategies. Abel began their career at the Singapore Management University, leading recruitment and international marketing efforts. Abel also worked as a Manager at the Singapore Tourism Board.

Abel Sim completed their Bachelor of Arts degree in Business Administration at the National University of Singapore from 1998 to 2001. Later, from 2010 to 2011, they pursued a Master of Science degree in Integrated Marketing and Digital Marketing at New York University. Additionally, Abel Sim has also attended Stanford Continuing Studies, although the specific time frame and area of study are not provided.