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Heloísa Pontes is a skilled communication and marketing professional with extensive experience in content creation, user activation, and digital marketing strategies. Currently serving as a Content Senior Associate at WeWork LATAM since June 2023, Heloísa focuses on blog content management, e-book writing, SEO optimization, and collaboration with agencies for media campaigns. Previous roles include Analyst of User Activation at Ticket, where Heloísa developed product activation strategies and managed post-sale support, and Marketing Analyst at Casa do Roadie, responsible for social media content and campaign planning. Heloísa's earlier experience includes an internship in communication at the Prefeitura de São Paulo and a role as a Young Apprentice at Dasa. Heloísa holds a Bachelor's degree in Social Communication with a focus on Public Relations from FAPCOM and has completed a course in Communication for Peace Culture at Faculdade Cásper Líbero.