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Natalie Firth is an experienced marketing professional with a robust background in agency leadership and strategic development. Presently serving as the Head of Agency UK at Criteo since May 2021, Natalie has previously held senior roles including UK Commercial Director at Crimtan and Group Commercial Lead at Verizon Media, where the rebranding from Oath to Verizon Media occurred. Natalie's extensive experience includes leading agency partnerships and retail vertical strategies during their tenure at Yahoo and Oath, along with significant roles at The River Group, Time Inc. UK, News UK, and Bauer Media, where notable achievements in creative solutions and account management were recognized. Natalie holds a BSc in Politics from Leeds Metropolitan University.