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Petra McCardle has a diverse work experience spanning over several years. In 1997, they founded Wetpaint (Pty) Ltd and served as the Managing Director for the company. With 27 years of experience, they played a crucial role in setting the tone and vision for the business, while also overseeing project execution and ensuring client objectives were met. Petra remains the Chief Executive Officer of Wetpaint, a position they assumed in January 2022.

In 2005, Petra was hired by ICG Marketing as a Creative Director. Petra'sprimary responsibility was to establish and manage a graphics and animation department. Petra successfully expanded the agency's service offerings, which previously focused solely on radio and TV.

Prior to that, Petra worked as a Creative Art Director at Designer Genes from 1994 to 1996. However, no specific details about their role during that time were provided.

Overall, Petra's work experience demonstrates their expertise and leadership in various roles within the marketing and creative industry.

Petra McCardle's education history includes obtaining a Diploma in Graphic Design & Advertising from the AAA School of Advertising in 1994. Prior to that, they earned another Diploma in Graphic Design from The Art Foundation in 1993. Furthermore, Petra also holds a Diploma in Fine Arts from The Art Foundation, which they acquired in 1991.