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Benjamin Boulic has held various roles in the eCommerce industry since 2006. In 2006, they were a Key Account Manager at Affilinet, where they were responsible for launching, managing and optimizing thirty affiliate programs with a turnover of 200,000€ per month. In 2007, they worked as an Associate Program Manager at Digital River, launching and managing ten global affiliate programs with a turnover of $400,000 per month. From 2011 to 2012, they were the Responsible Acquisition Online at ACFPoker.fr, where they were responsible for the company's acquisition strategy, selection of partners, tracking tools, and launching campaigns. From 2012 to 2016, they were the Directeur e-Commerce/e-Marketing at Unkut.fr, where they were responsible for the company's digital strategy, budgeting, forecasting, and performance tracking. From 2016 to 2019, they were the International eCommerce Director at Petit Bateau, and from 2019 to 2021, they were the Head of eCommerce at Wethenew. Benjamin has also worked as a consultant and freelancer from 2011 to 2015 and 2015 to 2021, respectively.

Benjamin Boulic attended the University of South Brittany from 2003 to 2006, where they studied e business, marketing, and web site conception.