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Shannon Sanches is an experienced professional in retail campaign management and sales, currently serving as Manager of Retail Campaigns at Westwing since December 2021. In this role, Shannon oversees the creation, planning, and execution of online campaigns aimed at enhancing brand visibility and customer engagement to drive sales. Previously, Shannon held the position of Category Manager and Junior Product & Sales Manager, focusing on data analysis and collaboration with creative teams to optimize campaign performance. Prior experience includes working as a Back Office Representative at CLUSE, where responsibilities included processing returns and managing B2B communications, along with a background in influencer marketing that involved market analysis and collaboration with influencers across multiple regions. Shannon holds a Bachelor's degree in Communication Science from the University of Amsterdam and additional degrees in International Business and Management Studies from the Amsterdam School of International Business, as well as in Business from the University of Brighton.