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Riley Hasselfeld is a skilled project design lead at Westward Atelier since November 2023, bringing extensive experience in customer experience management from previous roles at Rinse and ZeroCater. At Rinse, Riley served as a senior manager and manager of customer experience from November 2021 to March 2024. During a five-year tenure at ZeroCater, contributions included managing teams that handled high-profile clients and significant revenues, with a focus on customer engagement and retention. Earlier experience includes serving as a district leader and general manager at SusieCakes Bakeries, overseeing multiple locations and achieving notable sales growth. Riley began professional development as a guest service associate at Petit Soleil Bed and Breakfast. Academic credentials include a Bachelor of Science in Psychology from California Polytechnic State University-San Luis Obispo.