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Simon Bycroft is an experienced professional in the construction and mining machinery sectors, currently serving as Product Manager for BCP & Worktools at WesTrac Cat since January 2018. In addition to this role, Simon has held positions such as Sales and Technology Business Support Manager and Construction Business Manager - Regional, overseeing sales and customer support in the development of WesTrac's construction business across regional Western Australia. Prior to joining WesTrac, Simon was Sales Manager at Gateway Equipment Parts & Services from December 2012 to December 2017, where responsibilities included strategic planning and business development. Simon also worked at Hitachi Construction Machinery Australia from January 2003 to December 2012 in various managerial roles, focusing on mining business development and sales of used equipment. Simon's educational background includes studies at Curtin University and Kalamunda Senior High School.