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Mariam Wilton has extensive experience in brand strategy and marketing, currently serving as the Senior Manager of Brand Strategy & Activation at WestJet since April 2012. Previously, Mariam held various roles at WestJet, including Manager of Brand and Team Lead of Brand & Product Marketing. Prior to WestJet, Mariam worked as a Senior Account Executive at MacLaren McCann and as an Account Manager at TAXI Canada Inc., where notable clients included WestJet and Imperial Oil. Earlier experience includes roles as Account Executive at MacLaren McCann and Marketing Communications Coordinator at Sunterra Market. Mariam completed a Mini MBA in Brand Management in 2022 and holds a degree in Communication Studies from the University of Calgary, complemented by business education from the Haskayne School of Business.