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Reporting to the President and CEO, John leads WestJet’s Commercial team with responsibility for network planning, alliances, revenue management, sales, loyalty, digital, marketing, and WestJet Vacations.

John has more than 20 years’ experience in the aviation industry, and joined WestJet in 2013 as Director, Network and Schedule Planning. He subsequently held the roles of VP Revenue and Pricing, and VP Network and Revenue.

Together, his teams are responsible for the optimization of WestJet’s revenue streams and the development of long-term guest engagement and loyalty. This includes managing profitable global growth through the strategic deployment of the airline’s fleet of more than 180 aircraft including WestJet’s new 787 Dreamliners, delivering $5 billion in annual guest revenue, pre-pandemic.

Prior to joining WestJet, John was Executive Vice-President, Route Development at InterVISTAS Consulting. During his time there he held responsibility for management of the firm’s air service development practice, leading strategic projects for airport, government and tourism clients in Europe, Asia, the Middle East, Africa and North America.

John holds a Bachelor of Commerce (Honours) from the University of British Columbia in Vancouver, Canada.