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Melissa Kavanagh is an experienced professional in digital analytics and marketing, currently serving as the Digital Analytics Senior Manager at Westgate Resorts since July 2021. Prior to this role, Melissa held the position of Director of Analytics at TravelBoom for a brief period and served as Director of Analytics at Fuel for nearly 16 years. Earlier career roles include Web Data Specialist at The Brandon Agency and Marketing Coordinator at KPMG, RADGUARD, and Medtronic. Melissa holds a Bachelor's Degree in Music Education from the State University of New York at Fredonia and is a Certified Holistic Health Coach from the Institute for Integrative Nutrition.