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Pavan Yerra is an experienced technology and data professional currently serving as the Head of Customer Engagement Platforms & Engineering at Western Union since October 2020, focusing on martech, adtech, loyalty tech, chatbots, crypto, and product innovation. Prior to this role, Pavan held significant positions including Director of Enterprise Digital & Analytics at American Express, and Global Leader of Data Strategy & Analytics at BNY Mellon. Pavan's earlier experience includes serving as Vice President of Data Products at Barclays Investment Bank and Principal Technology Consultant at Bintelgroup. Pavan started a career in database operations and client engagement roles at Pfizer and Dealogic. Pavan's academic background includes degrees from the Rochester Institute of Technology and Nagarjuna University.