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Sierra Toman has a diverse range of work experience in the fields of marketing, public relations, and communications. Their most recent position was as a Marketing Specialist at Western Computer, where they were responsible for generating leads, coordinating interviews, and executing social media strategies. Prior to that, they worked as a Public Relations Consultant at Forsberg Ranch & Company, where they designed websites, managed social media channels, and analyzed engagement and SEO data. Sierra also gained experience as a Publicist at BREAKWHITELIGHT, organizing red carpet events and handling press releases. In addition, Sierra worked as an Account Coordinator at NEON PR, overseeing client social media channels, and as a Communications Assistant for the Vegas Golden Knights, assisting with media coordination and expanding the team's brand. Sierra also had a brief stint as a PR/Event Communications coordinator at the National Hockey League (NHL) and served as an intern for Athletic Media Relations at the University of Nevada-Las Vegas, where they worked as a Sports Information Director for the Swimming and Diving team.

Sierra Toman pursued their Bachelor of Arts degree in Communication and Media Studies from the University of Nevada-Las Vegas between the years 2014 and 2018.