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Danielle Wooley is an experienced professional in customer experience, marketing, and membership engagement, currently serving as the Head of Customer Experience & Insights at the Western Bulldogs since March 2023. Previously, Danielle held various roles at North Melbourne Football Club, including Membership Engagement & Ticketing Manager, where strategic initiatives drove growth in ticket sales and member retention. Earlier career experiences include account management at Immediate and Night And Day Communications, specializing in brand campaigns and team leadership. Danielle began their career in administrative roles and retail, and holds a Bachelor of Marketing and Communication from the University of South Australia.