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Poon Rebecca is an experienced professional with a strong background in customer relationship management and marketing. Currently serving as a Customer Relationship Management Specialist at West Kowloon Cultural District Authority since May 2016, Poon Rebecca oversees the implementation and integration of CRM systems across various platforms. Previous roles include Marketing Manager at Brilliant Insurance Broker Limited, where responsibilities included managing social media and organizing promotional activities, and Business Manager at Hong Kong Trade Development Council, focusing on digital projects and user experience enhancement. Poon Rebecca holds a Master of Arts in Information System Development from City University of Hong Kong and a Bachelor of Business Administration in Marketing from The Chinese University of Hong Kong.