Rachel Wick has over nine years of marketing experience, primarily with West Academic since June 2014, where roles have included Senior Marketing Manager and Marketing Lead, Communications & Content. In these positions, Rachel successfully led customer acquisition and retention strategies, adapting approaches to align with market trends. Rachel also has a diverse background in marketing and communications through internships and early roles at organizations such as Special Olympics Minnesota, Blue Cross and Blue Shield of Minnesota, ARRM, and The Estée Lauder Companies Inc. Additionally, Rachel holds a Bachelor of Arts in Marketing Management from the University of St. Thomas.
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