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Dhriti Jain is a Marketing Associate at Wells Lamont LLC, where B2B marketing strategies have been implemented to enhance brand equity and market share in big-box retail environments like Costco. As a Brand Marketing Intern at Gies College of Business, Dhriti is involved in multiple management courses, including Marketing Management and Strategic Management. Previous experience includes serving as a Marketing Assistant for the University of Illinois Urbana-Champaign, focusing on social media engagement for over 50,000 students, and working as a Campaign Associate at CRED, generating substantial revenue through targeted ad campaigns. Early career contributions include roles as an Art Director at Topically and a Senior Wing team member at Red Bull, where leadership and strategic marketing initiatives led to significant sales increases. Dhriti holds a Master of Science in Business Management with a focus on Marketing from the University of Illinois Urbana-Champaign and a Bachelor of Design in Visual Communication from Srishti Manipal Institute of Art, Design and Technology.