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Goins will oversee grant-making and collaborative efforts with nonprofits to expand financial health programming that will help households maximize income through positive financial behaviors and planning designed to increase savings, reduce debt and improve credit scores.

Goins has more than 20 years of experience leading strategic initiatives that drive business and societal impact, including building long-term financial health for underserved communities. At Wells Fargo, Goins led strategy and innovation around the company’s award-winning Hands On Banking®, a free, bilingual program that has provided education and resources to more than 9 million youth, adults, seniors, veterans, entrepreneurs and people with disabilities. Most recently, Hands on Banking evolved to include interactive content designed for youth, helping them build lifelong positive financial behaviors and manage money as they enter the workforce.

Previously, Goins held a variety of leadership roles at FICO (originally Fair, Isaac and Company), a credit scoring and analytics software company. She was responsible for leading FICO® Score Open Access, a consumer credit score program that earned accolades from the Obama Administration, regulators and consumer advocacy groups, among others. She also held management positions at Nomis Solutions, First Data Corporation and Austin Logistics, Inc.

She serves on the board of directors for the American Banker Association Foundation and Jump$tart Coalition for Personal Financial Literacy. She earned a bachelor’s degree in electrical engineering and a master’s degree in engineering from Stanford University.