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Cassandra (Simone) Ludwig is an accomplished sales professional with extensive experience in retail and grocery sales management. Currently serving as Vice President of Retail Sales at Wells Enterprises since May 2015, Cassandra leads a customer team responsible for $124 million in revenue, overseeing major clients such as Target and SuperValu. Previously, Cassandra held various senior sales roles at Nestle Nutrition North America and Nestle Infant Nutrition, managing substantial customer teams and budgets across diverse grocery accounts. Cassandra’s career began at The Pillsbury Company, and includes significant contributions at Gerber Products Company, Applica Consumer Products, and Nestle Nutrition North America. Cassandra earned a Bachelor of Arts in Marketing from Southwest Minnesota State University.