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Soti Vayena is the Chief Marketing Officer at Wellics, a company that focuses on improving employee productivity and retention through digital wellness insights. Prior to this, Soti held positions such as Senior Digital Marketing Manager at AMD Telecom S.A., Digital Marketing Executive at Groupama Ασφαλιστική, and Social Media and Content Manager at Netwise DMC. Soti has also co-founded yiuco.com, worked as a Freelance Digital Copywriter at OgilvyOne Worldwide, and served as a Digital and Content Manager at Athens University of Economics and Business. With a background in advertising and marketing, Soti holds a Master of Science in Marketing and Communication, and is currently pursuing a Master of Arts in Sociology and Cultural Studies.