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Alex Edwards is a seasoned Senior National Account Manager with extensive experience in managing high-profile accounts across various retail sectors. Currently at Weleda since September 2019, Alex oversees accounts with leading retailers such as Holland & Barrett, Sainsbury's, Morrisons, M&S, and Waitrose, emphasizing the company’s commitment to organic and natural beauty products. Prior roles include managing major accounts at Crabtree & Evelyn, Baylis & Harding, Nelsons, and Anheuser-Busch, demonstrating a strong track record in profit management, sales forecasting, and promotional planning. Alex holds an HND in Business Administration and Management from Solihull College.