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Vicki P. is an accomplished marketing professional with significant experience in strategic marketing and customer insight. Currently serving as the Head of Marketing and Customer Insight at Welcome Break since November 2020, Vicki excels in driving visitor engagement and revenue through innovative marketing initiatives. Previous roles include Senior Marketing & PR Manager for SEA LIFE London Aquarium and Shrek’s Adventure! London at Merlin Entertainments, and Group Marketing Executive at Impulse Leisure, where successful membership campaigns were executed. Vicki's early career included impactful positions at BMW UK, where event coordination and advertising campaign support were key responsibilities. Vicki holds a Diploma in Professional Marketing and a Certificate in Professional Marketing from the Chartered Institute of Marketing, along with a BA (Hons) in Marketing with Advertising from the University of Hertfordshire.