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Kasey Farritor is an experienced sales and planning professional currently serving as the Sales Planning Manager at Welch's since October 2021, where responsibilities include liaising between field sales and internal teams, applying trade efficiency analytics, and developing strategic growth plans. Prior experience at Tyson Foods spanned over a decade, including roles such as Customer Development Manager, Sales Planning Manager, Demand Planning Manager, Supply Planning Analyst, and Senior Customer Service Account Manager, highlighting expertise in category growth, promotional strategies, and demand forecasting. Kasey began a career in the hospitality industry at the Renaissance Glendale Hotel and Spa and Embassy Suites Hotel before completing a Bachelor's degree in Sociology at the University of Nebraska-Lincoln in 2009.