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Diego F Aldana Espinosa has a diverse work experience in marketing, digital strategies, and entrepreneurship. Diego F started their career as a Director of Projects at Mejor en Bici, designing and operating the first e-Bikes share project in Colombia. Diego F later became the CEO and Founder of CiudadBibo, focusing on sustainable entrepreneurship and consulting for mobility programs. Diego F then worked at Bicycle Capital as the General Manager and Projects Manager, implementing innovative strategies and leading the growth of the business. At Valori Constructores, they coordinated marketing strategies and projects for real estate through inbound marketing and digital transformation. Later, at Vetanco COLOMBIA, they were a digital marketing coordinator, where they successfully implemented inbound marketing with RD station and created a business webinar called \"JuevesPORK\". At Legalnova*, they developed and executed lead generation strategies, remarketing flows, and customer retention programs while presenting monthly reports to partners. In their current role as Head of Marketing at WeKall, their focus is implementing advertising campaigns, digital assets, identifying and capturing the proper audience, and providing incredible user experience to transform the company into a decacorn in telecommunications. Additionally, they are a Professor of cross-marketing and digital innovation at Universidad de los Andes - Colombia, where they teach innovative strategies in brand positioning, digital innovation, SEO, SEM, audience construction, and optimization of investments in Facebook, Instagram, and Google Ads.

Diego F Aldana Espinosa has an educational background starting from the year 2004 when they joined the Universidad de Los Andes to study Industrial Design and Product Design. Diego F graduated from this university in 2010. In 2012, they obtained a diploma in Project Management from the Camara de Comercio de Bogotá. Diego F joined the same university as a part of the Becario "Líderes x Bogotá" program to study Leadership and Citizenship in 2013. Diego F completed a Master's program in Marketing from the Universidad de Los Andes in 2019. Diego also has additional certification in Agile Marketing which they obtained from LinkedIn in January 2022.