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Dana S. has a diverse work experience spanning over two decades. In 2003, they began their career as a Marketing Executive at McCann Erikson Fortune Promoseven. They later joined MA - Australia as a Senior Consultant from 2006 to 2008. In 2009, they founded IME Consulting, a professional services company specializing in innovation management and strategy consulting. As the Founder/Managing Director, Dana S. was responsible for the company's profitability, business development, and client acquisition. They also served as the lead consultant on strategic projects for clients across various industries. From 2013 to 2014, Dana S. worked as a Senior Advisor at an NGO/Foundation focused on job creation, entrepreneurial education, and upskilling of youth in the MENA region. They were involved in developing and launching initiatives to support the tech ecosystem, capacity-building of youth, and designing innovative solutions for education and the SME sector. In 2022, Dana S. took on the role of Chief Innovation Officer at Beyond. Currently, they are working as an Adjunct Professor at IE Business School, starting in 2023.

Dana S. began their education at UOW, Australia where they pursued a Bachelor of Commerce degree in Marketing and Management. The dates of their enrollment are not provided. Afterwards, they continued their studies at the same institution to obtain a Masters in Strategy, specializing in Strategy/Product Development/Brand Management. Again, the exact timeline for this degree is unspecified. Subsequently, Dana pursued a Doctor of Philosophy (PhD) at UOW, Australia. Dana'sfield of study for the PhD was "A Framework to Developing Personal Brands". The exact end date for this degree is also not provided.

In 2020, Dana S. enrolled at The University of Law to pursue a GDL (Graduate Diploma in Law) degree in the field of Law. Dana'sexpected completion date for this degree is 2022.

Additionally, Dana has obtained several certifications. In December 2020, they earned the certification of "Certified Wrong Thinker" from Solve Next. In May 2018, they obtained a Yellow Belt in Innovation Management Systems from Innovation 360 Group AB. In November 2017, they completed an Innovation Assessment course focused on assessing innovation capabilities (Benchmarks & IQ), also from Innovation 360 Group AB. Lastly, in June 2015, they became a Level 1 - Innovation Associate through the Global Innovation Management Institute.