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Julia Betti, MBA, is a skilled Digital Marketing Performance Analyst at Wegmans Food Markets, where Julia delivers actionable insights across various marketing channels and collaborates to create user-friendly dashboards that inform senior leadership. With prior experience as a Senior Marketing Insights Analyst at Wegmans, Julia optimized paid digital ad performance and conducted analyses to inform marketing strategies. Julia has also contributed to academic research as a Graduate Assistant at the University of Scranton and has held various roles at Wegmans since 2014, demonstrating expertise in e-commerce and customer service. Julia holds a Bachelor’s degree in Marketing with minors in Data Analytics and History and an MBA in Marketing and Finance from the University of Scranton, complemented by international exposure through studies at Humboldt-Universität zu Berlin.