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James Hill is an experienced technology professional currently serving as CTO and Business Development lead at Backstory since November 2022, focusing on software solutions that connect primary producers to higher value markets. Previously, James held various roles including Software Engineering Team Lead at Tally Group, where agile processes were re-implemented to improve team coordination, and CTO at Push Apply, where a recruitment software team was built and legacy systems were enhanced for ASX top 100 clients. Additional experience includes positions as Senior Software Engineer at Webtools, Manager of Technical Services at Bienalto, Lead Software Engineer at ROI Communication, Founder of Academy Taxis, and Network Ops at Zen Internet. James is supported by education from the University of Canterbury and Enterprise Direct.