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Saul Gowens is the founder of Websand Limited, an innovative marketing automation platform designed to enhance email marketing for e-commerce businesses, emphasizing timely and relevant customer engagement. Since September 2016, Saul has served as an Associate Lecturer at Northumbria University, collaborating with Dr. David Hart to teach practical applications of data-driven marketing. Previously, Saul held the position of Account Director at ICLP, overseeing loyalty programs and customer care initiatives. Additionally, Saul was the Business Development Director at Virgo Consultancy, where responsibilities included managing direct and email marketing campaigns for small businesses. Saul's educational background includes a BSc (Hons) in Technology Management from Oxford Brookes University and various certifications in digital marketing and GDPR compliance.