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Denton Dietz is a senior experimentation strategist at Webistry, where responsibilities include the setup and management of experimentation and conversion rate optimization programs, as well as growth design, copywriting, and process improvements for both internal and client-facing initiatives. Notable clients include HP, Adobe, Mixtiles, and Hero Health. Previously, as a conversion designer, Denton focused on landing page design and optimization, including copywriting and analytics. Prior experience at Best Buy Canada as a digital experience designer involved enhancing on-site brand experiences and collaborating with major partners such as Apple and Google. Denton is an alumnus of the British Columbia Institute of Technology.