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Laura Louise Brawand has a diverse background in marketing and journalism. Laura Louise began their career as a Volontärin Nachrichtenredaktion at Hamburg 1 Fernsehen in 2012. Laura Louise then joined RTL Group in 2013 as a Redaktionsvolontärin, eventually working their way up to become a Korrespondentin "RTL Aktuell" from October 2016 to June 2019. In 2019, Laura transitioned to WebID, where they held various marketing roles. Laura Louise started as a Marketing Manager Video & Social Media from December 2019 to July 2021, then became a Senior Marketing Manager from July 2021 to June 2022. Currently, Laura is the Head of Innovation Marketing at WebID, a position they have held since June 2022.

Laura Louise Brawand pursued their education at the International School of Hamburg (ISH) from 1999 to 2007, where they completed their International Baccalaureate. Laura Louise then went on to Oxford Brookes University from 2009 to 2012, earning a Bachelor's Degree in Media, Communication and Culture.