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Irma Calderón Woodruff has extensive experience in various leadership roles throughout their career. Irma currently serves as the Director of Client Services at Webhead, where they collaborate with the CEO to prospect and support new clients seeking digital transformation solutions. Prior to their current role, they worked as the Director of Client Services and Executive Director of Marketing Communications at Dominion Aesthetic Technologies, Inc., where they developed research-based marketing communications and managed the company's branding guidelines. Irma also worked as a Partner at Digital Marketing Sapiens, where they collaborated directly with the CEO to secure new clients and fulfill their digital aspirations. Earlier in their career, they founded and managed their own marketing communications company, Vision Marketing Partners, and served as the Director of PR/Business Development at Webhead, significantly increasing their name awareness and changing their business model. Irma also played a vital role as a Partner/Director of Business Development at The Cartel Group, where they opened the public relations division and supervised a team of professionals to serve clients in diverse industries. Irma has also held leadership positions at Adelante U.S. Education Leadership Fund, AT&T, and Southwestern Bell Telephone, where they focused on areas such as executive leadership, diversity marketing, and management.

Irma Calderón Woodruff obtained their Bachelor's degree in Journalism from The University of Texas at El Paso, where they studied from 1970 to 1977. In addition to their formal education, they have obtained certifications in "Guy Kawasaki on How to Rock Social Media" and "Lead Like a Boss" from LinkedIn in October 2019 and August 2019, respectively.