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Imelda Khoo is a seasoned marketing executive with extensive experience across various industries, currently serving as a Fractional CMO since June 2023, advising start-up CEOs and enhancing marketing practices for diverse clients, including e-commerce, AI, political data platforms, and local non-profits. Previous roles include Vice President of Marketing at Code Ocean, focusing on scientific collaboration in biotech, and Vice President of Marketing at LegitScript, where Imelda contributed to online risk compliance for major enterprises like Visa and Google. Earlier career highlights encompass leadership positions at Aimclear, Babcock Jenkins, Mitel, and Tektronix, where Imelda strategically oversaw global digital marketing, brand development, and demand generation initiatives. Holding a Dip. IDM in Direct and Digital Marketing from The Institute of Direct and Digital Marketing and a Bachelor of Arts in Marketing from the University of Derby, Imelda brings a wealth of knowledge and expertise to the marketing field.