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Laura Torres has extensive experience in communications and public relations. Laura currently works as an Account Manager at Weber Shandwick, where they are responsible for strategic direction, communication strategies, team supervision, media relations, and new business development. Laura serves as the manager for General Motors Colombia and Primax accounts and leads communications for Weber Shandwick Colombia's PR business unit.

Previously, Laura served as a Senior Associate at Weber Shandwick and worked as an Ally and Writer at Panorama & Relaciones, where they contributed journalistic content to a new economic media platform for entrepreneurs in Colombia and Latin America.

Additionally, Laura worked as a Writer at Castleberry Media and as a Communications Advisor at UNips Colombia, where they played a crucial role in establishing the organization as a leader in the healthcare sector during the pandemic.

Prior to that, Laura worked as a Consultant at SmartPR - Consultores en Comunicaciones, focusing on PR and digital strategies, media planning, influencer management, research, and analysis. Laura also managed events, stakeholder relationships, and press relations at both local and Latin American levels.

Laura gained experience as an Account Executive at Compass Porter Novelli, where they managed accounts, handled press relations, crisis management, and internal and external communications for clients in the technology, consumer goods, lifestyle, and automotive sectors.

Laura also completed a professional internship at LLORENTE & CUENCA, where they provided support for reputation management and communication strategies for various clients.

Early in their career, Laura worked as a Community Manager and Strategist Communicator at Greenport's Not Just Bows, where they developed the company's business plan and analyzed data.

Throughout their work experience, Laura has demonstrated strong leadership, strategic thinking, and communication skills.

Laura Torres attended Universidad de La Sabana from 2012 to 2017, where they obtained a degree in Comunicadora Social y Periodista with a specialization in Comunicación Organizacional y Estratégica. Additionally, in 2016, they completed a diploma in marketing and strategic management at the same university.