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Gen Kobayashi is a seasoned professional with extensive experience in strategic roles across major advertising and communications firms. Currently serving as Chief Strategy Officer EMEA at Weber Shandwick since June 2022, Gen has previously held key positions such as Chief Strategy Officer at ENGINE UK and various leadership roles at Ogilvy, including Head of Strategy, Communications, and Planning Partner. With a strong background in brand strategy, Gen has collaborated with renowned brands including Jaguar, Land Rover, Volkswagen, and Unilever, demonstrating expertise in digital media planning and account management. Gen's career also includes significant contributions at agencies like adam&eveDDB and DLKW Lowe, focusing on innovative strategies for a diverse portfolio of clients.