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Blair Ruth Riley serves as the Global Deputy Client Experience for IBM at Weber Shandwick since January 2022, directly reporting to the Global CX Lead and integrating global campaigns to enhance storytelling and operational efficiency. Previously, Blair held the position of Senior Vice President, North America Tech, providing strategic counsel for IBM's Infrastructure business and leading the agency's efforts for significant campaigns, such as the IBM | ProMare Mayflower voyage in 2022. Blair's extensive experience includes roles as Vice President at ARPR and Porter Novelli, overseeing the Cloud Practice Group and leading HP Inc.'s drupa 2016 campaign while temporarily based in London. Blair began the career in communications with various internships and coordinator roles, culminating in a Bachelor of Arts in Communication from Virginia Tech, earned Magna Cum Laude, with a focus on Public Relations and Marketing.