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Dale Treece is a seasoned professional in the realm of digital marketing and analytics, currently serving as Co-Founder and Director of Product at Webata since January 2019. Prior to this role, Treece held various senior positions including SVP of Analytics, Insights, and UX at WhyteSpyder, and VP of Analytics, Insights, and Digital Strategy Consulting at G3 SEO. With a robust background in developing strategic marketing initiatives at Walmart and a notable tenure at Mirum Agency as Senior Director of Strategy and Planning, Treece has consistently focused on shopper marketing and digital engagement. Previous roles at MediaVest and TracyLocke further emphasize expertise in retail marketing and strategic planning. Treece's career began as an Illustrator and Art Director at Output Technologies, demonstrating a long-standing commitment to creative and strategic development in marketing.