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Dana Nevins has over 20 years of work experience in the automotive industry. In 1993, they began their career as General Manager at The Sportsman's Loft. In 1998, they were hired as the Director of Internet Marketing at Jeff's Bronco Graveyard, Inc., where they developed technology solutions that grew online sales for www.BroncoGraveyard.com through community engagement. In 2009, they were part of the Corporate Acquisition for SuperMotors.net, one of the largest automotive social networking sites on the internet. In 2000, they founded Web Shop Manager, the world's leading eCommerce solution and Website provider for the automotive industry and other markets with complex or large product catalogs. Most recently, in 2020, they founded PartsLogic, providing creative agencies and marketers with the tools they need to build great automotive aftermarket e-commerce sites.

Dana Nevins attended Eastern Michigan University from 1996 to 1999 and obtained a Bachelor of Science in Biology. Dana then attended Washtenaw College from 2000 to 2003 and obtained an Associate of Science in Internet Professional.