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David Herman has over 25 years of experience in marketing and advertising. David began their career in 1993 as an Account Supervisor at Grey Communications and Grey Advertising in London. In 1996, they moved to Lowe and Partners as an Account Supervisor, where they supervised the UK's largest advertising account, General Motors. In 1999, they became the Director of Interactive Accounts at Partners & Simons, where they were responsible for the revival of the Blue Cross Blue Shield of Massachusetts account. In 2000, they were the Marketing Director at InsightShare, where they created a direct e-mail campaign and led a company name change initiative. In 2002, they became the President of 100 Marketers. Finally, in 2003, they founded and became the Chief Marketing Officer of Web Marketing For Dentists, where they head up the group responsible for generating new leads with a strong ROI.

David Herman attended Manchester Grammar School from 1980 to 1987. David then attended the University of Cambridge from 1989 to 1993, where they obtained an MA in Modern Languages, Linguistics and Communications Analysis, specializing in French and Russian.