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Sigrid Falck has a diverse work experience in the field of marketing. Sigrid began their career at Optimizers Nordic AB as a Marketing Executive in 2015, where they developed business apps and implemented effective strategies. In 2016, they joined the Swedish American Chamber of Commerce as a Web & Communication Management Associate, managing social media marketing, journalistic writing, and web editing. Later that year, they joined Web Manuals as a Marketing Coordinator, and progressed to roles of Marketing Executive and Marketing Manager. Currently, they hold the position of Director of Marketing at Web Manuals. Their responsibilities include overseeing marketing initiatives and ensuring the success of the company's marketing efforts.

Sigrid Falck pursued their education starting in 2012, when they attended Lund University and obtained a Bachelor's degree in Strategic Communication. During their time at Lund University, they also focused specifically on Strategic Communication. In 2014, they took independent courses in Webb Design and Print Production at Malmö University. Sigrid further enhanced their knowledge by completing a one-day course in Content Marketing at Top Visible in 2017. In 2019, Sigrid also obtained The Fundamentals of Digital Marketing Certification from Google. More recently, in 2020 and 2021, they furthered their education at EFL - Executive Education, specializing in Business Administration and Management through the Leading Impact program. Additionally, in 2012, Sigrid attended Navitas, where they studied Advanced English.