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Parina Sukhani is an experienced professional with a background in operations and customer relationship management, currently serving as the Operations & CRM Manager at Weaverstory.com since November 2021. Prior to this role, Parina was an Operations & CRM Associate at Tilfi Banaras and gained experience as an Assistant Brand Manager at Ardore India. Parina's early career included positions as a Marketing Executive at Samsung, where work was conducted at Asia's largest Samsung Store, and a Franchise Coordinator & Marketing Executive intern at Himalaya Optical. Additional experience includes working with Pantaloons as an Assistant to the zonal Operational head. Parina holds a Master’s degree in Fashion Merchandising from the National Institute of Fashion Technology, Kolkata, and a Bachelor of Commerce from Calcutta University.