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John Armstrong is the CEO of WeatherAds, where John has been since June 2017. Prior to this, John co-founded Weather Unlocked in January 2012, serving as the Product Director. Weather Unlocked offers weather-based solutions for advertisers, retailers, and developers. Additionally, John co-founded Weather2 Ltd in October 2002 and holds the position of Director. John earned their MA in Psychology from the University of Glasgow in 1995 and later completed their MSc in Occupational Psychology at the University of Leicester in 2010.