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Paolo D'Alessandro is an experienced professional in insights and social media strategy with a strong background in research and digital marketing. Currently serving as Insights Lead at WeArisma since August 2023, Paolo previously held the roles of Insights Analyst and Social Analyst at Critical Mass, where responsibilities included designing social listening projects and conducting media audits. Prior experience includes positions at YAM112003 as Digital Marketing Analyst and Senior Social Media Manager, focusing on social strategy for major TV shows, and as Social Media Manager at Bootique Srl, managing extensive social media campaigns for notable clients such as Jack Daniel's and Ferrero. Additional creative experience encompasses roles as a freelance graphic designer and storyboard artist. Paolo holds advanced degrees in communication from Università degli Studi di Milano.