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James Dunlop has extensive work experience in data and analytics. James started their career as a Marketing Analyst at Screwfix Direct in 2001 and then moved on to Lloyds Banking Group as an Analyst in 2004. James stayed with Lloyds Banking Group for ten years before joining AXA Sun Life as a Customer Contact Manager in 2014. In 2016, they became a Senior Manager Data Planning at AXA Wealth, and in 2017, they joined RBS as a Senior Manager Customer Contact & Decisioning. Currently, they are the Head of Data and Analytics at Wealthify since 2023.

James Dunlop completed their BSC in Maths, Statistics & OR at The University of Manchester from 1996 to 2000. James later pursued an MSC in Operational Research at Lancaster University from 2000 to 2001.