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Edna Laufer Globus is a seasoned business owner and educator with extensive experience in creative thinking and innovation development, currently leading Ideation By Edna Laufer since June 2017. Edna serves as a guest lecturer at WE - Women Entrepreneurship and previously taught design thinking at Ruppin Academic Center from 2019 to 2022. With a robust background in marketing mentorship and brand strategy development, Edna has contributed to various firms, including Gold Ventures Incubator and Sense Branding. A former owner of a boutique graphic design studio and a strategic planner in advertising, Edna's educational qualifications include a BFA in Graphic Design from the School of Visual Arts and certifications in strategic planning and group facilitation.