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Irene Cheung has been a key player in the marketing and advertising industry for over 20 years, with a focus on cross-border experience in Greater China and the region. Irene has held various high-level positions, including Managing Director at WE Marketing Group, where Irene is passionate about integrating different disciplines for marketing solutions. Irene's expertise also extends to media services, having been the head of media in China and HK for WE Marketing Group. Prior to their current role, Irene served as an Associate Media Director at MediaCom.