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Matthew Lim is the Founder and Group Managing Director of WE! Interactive, a marketing and advertising agency specializing in social and digital engagement. He is also the CEO of We Assemble Holdings and a Partner at Whisky Cask Club. Matthew has held various positions such as Advisor at FanRolling, Assistant Vice President - Digital Marketing at JustCo, Consultant at World Lethwei Championship, Chief Revenue Officer at KLWTT, Director at AthElite Network, Director at Singapore Delights, and Associate Lecturer at Republic Polytechnic. He holds a Bachelor's degree in Information Systems from the University of Melbourne and a Diploma in Information-Communication Technology from Singapore Polytechnic.