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Rob Saffman is an accomplished professional with extensive experience in the communications and technology sectors. Currently serving as Director at We Care Communications since May 2022, Rob focuses on driving digital transformation in the care sector. Prior to this role, Rob was the Director of Finance and Operations at Your Company Comms, where responsibilities included developing a sales strategy centered on a channel/partner approach. Rob has also held significant positions at Olive Communications UK, including Director of SME Business and Director, where contributions were integral to the company’s rapid growth and industry recognition. Previous roles include Operations Director at Assimilated Communications and Head of Sales at Pneuma Data Solutions, along with foundational experience as an Account Manager at Axxent Voice and Data. Rob holds a degree in Economics and Business Management from Newcastle University.