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Creta S is a seasoned Senior Researcher and Strategy professional at We Are Social since June 2016, focusing on brand strategy for the DDB New York team. Collaborating closely with the SVP of Group Strategy, Creta S provides innovative marketing solutions that drive business growth and align with digital advertising objectives. Previously, Creta S worked at CCC Information Services from January 2008 to May 2014 as an Ice Skating Instructor, where responsibilities included managing client relationships in social media, determining content schedules, briefing creative teams, and analyzing social content performance to inform future strategies. Creta S is noted for breaking industry norms in the pharmaceutical sector by leveraging social media.